The brand launch bathed the entire stage in the company’s signature blue—Pantone 286, carefully matched across LED walls, lighting fixtures, and scenic elements. This chromatic unity reinforced brand identity so strongly that attendees later reported the color when describing the event. Understanding how to use lighting to highlight brand colors enables productions to extend brand presence into environmental experience that static graphics alone cannot achieve.
Color Matching Across Systems
Brand color specifications typically use Pantone, CMYK, or RGB values designed for print and digital media. Translating these specifications to lighting requires conversion—Pantone doesn’t map directly to gel filters or LED mixing values. Tools like the Rosco myColor app provide starting points for conversion; actual matching requires testing under production conditions to verify visual accuracy.
LED color consistency between fixtures varies by manufacturer, model, and even production batch. Two fixtures programmed to identical values may produce visibly different colors. Color calibration using spectrophotometers like the Sekonic C-800 measures actual output, enabling corrections that achieve visual consistency. Productions with strict brand color requirements should verify matching rather than assuming programmed values produce identical results across all fixtures.
Implementation Strategies
Environmental color washes create immersive branded spaces. Wall washes, uplighting, and architectural accent lighting in brand colors transform venues into branded environments. This environmental approach surrounds attendees with brand presence rather than limiting it to designated display areas. LED uplights from Chauvet, ADJ, and Astera provide the color mixing capability these washes require.
Accent highlighting uses brand colors strategically rather than universally. Key elements—podiums, product displays, logo treatments—receive brand color illumination while surrounding areas use neutral tones. This selective approach makes brand color moments more impactful than universal application that becomes monotonous. The contrast between branded highlights and neutral backgrounds draws attention to elements that matter most.
Coordinating with Video Content
LED wall color calibration ensures brand colors on video match brand colors in lighting. Processing systems from Brompton Technology enable precise color management that maintains brand fidelity on LED surfaces. Coordinating these settings with lighting design creates unified color experiences where LED walls and lighting reinforce rather than conflict with each other.
Color temperature consistency affects how brand colors appear in photographs and video. LED walls typically operate near 6500K (D65); lighting at different temperatures creates visible contrast that cameras capture differently than eyes perceive. Matching lighting color temperature to LED wall settings—using tunable fixtures like ETC ColorSource or ARRI SkyPanel—creates cohesive capture that maintains brand color accuracy in photographs and video recordings.
Lighting that highlights brand colors extends brand presence into dimensional experience. The investment in accurate color matching, strategic placement, and coordination with video systems produces environments that reinforce brand identity throughout events. This chromatic branding creates impressions that persist beyond event attendance—the color association that effective brand experiences establish.
